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Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

by on 05/01/2022 3412

KUALA LUMPUR, 3 January 2022 - Ahead of the Chinese New Year, The LEGO® Group has revealed two new Chinese Traditional Festival LEGO® sets to inspire families to discover the cultural heritage and stories behind the festive celebrations. Families can also look forward to mall events across two weekends in partnership with Astro and a special edition of the LEGO® Playdate on YouTube.

Encouraging creative play across all ages

Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

80109 LEGO® Lunar New Year Ice Festival shows the joyful scene of a Spring Festival Ice Skating Park where children celebrate the Chinese New Year with various winter activities in a beautiful ice and snow scene, such as skating on the lake, playing hockey, sledding with penguins and taking photos in a pavilion. As an added surprise, a tiger minifigure is also included in the set to mark the Year of the Tiger in 2022.

Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

80108 LEGO® Lunar New Year Traditions celebrates six different activities of the festive occasion with six brick-built scenes packed with authentic details. These include Spring Festival Shopping, making auspicious decorations, visiting family and exchanging red packets. Each module corresponds to a set of Chinese New Year pictures to help children learn Chinese customs through play.

Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

That’s not all. To celebrate the Year of the Tiger, the 3-in-1 31129 LEGO® Majestic Tiger offers versatile play experiences for families. It can be rebuilt into a cute red panda that sleeps in trees and munches on bamboo, a koi fish swimming through lakes, or can be left up to one’s imagination to create a new animal. Family members can enjoy building together, making for a fun, intergenerational role-playing activity during house visits.

Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

41701 LEGO® Friends Street Food Festival

Give the Gift of Play with New LEGO(R) Sets and Enjoy Festive Activities Together

60319 LEGO® CITY Fire Rescue & Police Chase

The LEGO® Group is also inviting shoppers to give the gift of play to their younger ones. Children can take the role as their fireman or police officer heroes in 60319 LEGO® CITY Fire Rescue & Police Chase for some action-packed play to capture a crook who started a fire when he hits a traffic light while on the run. For children who look forward to having their fill of the tantalising food during Chinese New Year, they can role-play with 41701 LEGO® Friends Street Food Festival and take their pick from the taco truck, juice bar or ramen stand before sharing the food around the big table in the middle. What’s also different in the LEGO® Friends sets are the additional minifigure heads with different face expressions for varied storytelling. Shoppers can enjoy 20% off the two LEGO® City and LEGO® Friends sets across all retail platforms from 3 January – 28 February 2022.

The above sets are available at LEGO Certified Stores (LCS), LEGOLAND®, LEGO Official Store on Lazada and Shopee, as well as major retailers and department stores in Malaysia. 80109 LEGO® Lunar New Year Ice Festival will be available in mid or end January. Between 3 January and 13 February, LCS and LEGOLAND® Malaysia Resort shoppers who purchase LEGO® products with a total worth of RM328 can receive the limited-edition Gift with Purchase 40491 LEGO® Year of the Tiger, which continues the brand’s Chinese Zodiac series. Between 3 January and 13 February, all LCS shoppers with any purchase can receive a red packet with a RM30 LEGO® voucher too. They can redeem this LEGO® voucher with a minimum spend of RM188 between 3 January and 28 February. Between 3 January and 28 February, with any LEGO® Playsets, Exclusives, Keychains & Accessories purchase, LEGOLAND® Malaysia Resort shoppers will receive a red packet with a RM30 voucher. They can redeem this LEGO® voucher during the same period with a minimum spend of RM188. Between 1 and 28 February, all LCS and LEGOLAND® Malaysia Resort shoppers with a purchase of at least RM829 worth of LEGO® products will receive an exclusive Gift with Purchase, 40532 Taxi Modulaire.

Spend quality family playtime together with festive activities on offer

Looking for more festive activities that families can participate in together, be sure to tune in to the special Chinese New Year edition of LEGO® Playdate, a YouTube Live series that aims to bring fun and joy with quality content that ignites imagination and creativity on 22 January. Learn how to create new year accessories to complete the outfit with LEGO® DOTS, enjoy multiple product giveaways, and participate in contests. Interested families can stay tuned to LEGO® and LEGO® Certified Stores Facebook Pages and RSVP once the Facebook event page is live!

The LEGO® Group is also partnering with Astro for shopper events in the main concourse at Queensbay Mall in Penang and AEON Mall Tebrau City in Johor Bahru on 15 and 16 January 2022, as well as the V Boulevard at Sunway Velocity in Kuala Lumpur on 22 and 23 January 2022 between 10am and 10pm. Visitors are welcome to meet and greet with the Lunar New Year Minifigure Mascot at the mall daily. There will also be on stage activities where prizes will be given away.

Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “With our line-up of LEGO® sets and activities to celebrate the Chinese New Year, we invite shoppers to give the gift of play as we look forward to new opportunities, growth and a fresh beginning. We hope that the play experiences and festive activities can continue to inspire and encourage children’s creativity and imagination through the LEGO System in Play.”

Visit the LEGO Malaysia website and LEGO Malaysia Facebook page for more information on the LEGO® Chinese New Year sets as well as the latest offerings and promotions.