The LEGO® Group adds Princess Peach to the action in the LEGO® Super Mario™ universe

The LEGO Group announced that LEGO® Peach™ will be entering the universe of LEGO® Super Mario™, a product line developed together with Nintendo. LEGO® Peach™ joins LEGO® Mario™ and LEGO® Luigi™ for fans to continue to build out their very own LEGO® Super Mario™ adventures. With the iconic princess, players will now be able to power up their adventures with even more fun options when the LEGO® Super Mario™ Adventures with Peach Starter Course becomes available from 1 August 2022.

LEGO® Peach™ brings her recognisable voice and sound effects to LEGO® Super Mario™. All three interactive figures will now be available in separate Starter Courses – or entry points into the world of LEGO® Super Mario™. With the Adventures with Peach Starter Course, fans can earn digital coins and discover various reactions by helping the princess ride the swing set and open gifts, while defeating enemies like Lemmy and a Lava Bubble, or befriending a Yellow Toad. The interactive LEGO® Peach™, LEGO® Mario™ and LEGO® Luigi™ figures are able to connect with one another via Bluetooth (two at a time), where players can greet each other, celebrate, and team up to defeat enemies – earning bonus digital coins by working together. Dual-player action earns more coins, making it even more fun to play with others. With the August release, the interactive figures will also be able to trigger positive reactions by eating fruits found across the new sets or gifting fruits to other characters – that’s sure to add even more fun to the adventures in the LEGO® Super Mario™ universe.

In addition to officially announcing the Peach Starter Course, the LEGO Group is also launching the highly anticipated LEGO® Super Mario™ Peach’s Castle Expansion Set. The castle boasts a range of fun challenges, including knocking Ludwig off the cloud, fixing the broken bridge, and greeting Toadette. It even features a buildable throne room that can spin around to reveal Bowser! There are other fun surprises to discover in the castle like a Bob-omb painting with a secret Action Tag and a cake with a Goomba hiding inside.

“Peach™ is such a fan favourite that we knew we had to add her and the iconic castle to our LEGO® Super Mario™ world,” said Simon Kent, Creative Lead, the LEGO Group. “Over the past two years, we’ve focused on helping fans get as creative as possible with their favourite characters, which is why we’ve been gradually building out the universe with more Expansion Sets, Character Packs and Power-Up Packs. Last year, we added a Luigi Starter Course to bring two-player action to life, and now we’re ecstatic that we can further build on the social element of play, by bringing LEGO® Peach™ into the action too. Ready for the spotlight, LEGO® Peach™ will play an important role in joining the famous brothers on their journey to defeat their enemies and earn as many coins as possible in the process, too.”

There is so much to discover in the LEGO® Super Mario™ Adventures sets! “With instant expressive responses and iconic sounds, the LEGO® Adventures with Mario Starter Course gave me – an avid Super Mario Bros.™ fan – a fantastic way to recapture my childhood magic!” expressed our Business Development Executive at Kiddy123. “The LEGO® Super Mario sets not only brought back lovely memories, but also captured an impressive building experience like no other as it can connect to the LEGO® Super Mario app for enhanced play. It has zoom and rotate viewing tools, alongside step-by-step instructions and a video, that made building much easier.”

“Plus, how adorable is the new Princess Peach!” adds our Business Development Executive. “When teamed up with the other 3 iconic characters, the interactive LEGO® Super Mario™ toy building sets offered unlimited creative challenges and fun for my friends and me. It’s definitely also a family favourite!”

The highly requested interactive LEGO® Super Mario™ Adventures with Peach Starter Course and Peach’s Castle Expansion Set are the latest extension of the extremely popular LEGO® Super Mario™ product line, which launched in 2020. As a result of a unique partnership between Nintendo and the LEGO Group, the product line now boasts the three Starter Courses, 17 Expansion Sets, a host of Power-Up Packs and Character Packs, as well as two adult sets.

All sets and packs offer fans limitless ways to expand, rebuild, customise and create their own action-packed challenges. There are tons of creative fun to be had through this highly interactive experience, giving fans of both Super Mario™ and LEGO® play an entirely new way to interact with their favourite characters in brick-built form. Fans can find building instructions for all sets and packs on the LEGO® Super Mario™ app.

Other sets announced today include 71406 LEGO® Super Mario™ Yoshi’s Gift House Expansion Set, which offers fans a way to say hello to Yoshi, go for a spin on the Treat Carousel and eat yummy fruits to trigger happy reactions and earn coins. Also revealed today and available from 1 August are the 71405 LEGO® Super Mario™ Fuzzy Flippers Expansion Set, 71407 LEGO® Super Mario™ Cat Peach Suit and Frozen Tower Expansion Set, 71404 LEGO® Super Mario™ Goomba’s Shoe Expansion Set and 71409 LEGO® Super Mario™ Big Spike’s Cloudtop Challenge Expansion Set.