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Press Kit: Dugro Launches 'So Much More Nutrition' Campaign with Chef Anis Nabilah

by on 12/08/2015 5411

(3rd & 4th from left) Celebrity Chef Anis Nabilah and Ms Christy Yong, Senior Marketing Manager of Danone Dumex Malaysia celebrate the launch of Dugro 'So Much More Nutrition' Campaign with moms and children at the food art workshop.



Kuala Lumpur, 12 August 2015: Dugro® launches brand-new 'So Much More Nutrition’ Campaign' to emphasize the importance of optimizing children’s nutrition to inspire well-rounded development. Together with the campaign’s celebrity chef advocate Anis Nabilah, the brand reaches out to moms all over Malaysia, inviting them to make mealtimes so much more nutritious and interesting for their little ones, so that a healthy relationship with their diet can be cultivated from a young age.


Dugro® and Anis Nabilah kicked off the campaign with an exclusive mom-and-child 'So Much More Nutrition Workshop with Anis Nabilah’, which is followed by a nationwide roadshow, ‘Peraduan Lebih Lagi Nutrisi’ at the Dumex Dugro® Facebook page and an exclusive Bekas Nutrisi Dugro® consumer promotion from August 17 to October 18. 


“The Danone Dumex Malaysia’s mission is to bring health through nutrition to as many Malaysian children as possible, and we continuously work to improve the nutritional benefits of our products, such as our Dugro® 5 NUTRI, to offer mothers more options to support their children’s optimal nutrition. Furthermore, we are committed through meaningful and educational brand initiatives like the ‘Dugro® So Much More Nutrition’ Campaign to spread the message that a child’s well-rounded development is essential and to share some tips in this area,” said Ms Christy Yong, Senior Marketing Manager, Danone Dumex (M) Sdn Bhd. 


“This time around, we are happy to have the ardent support of celebrity chef Anis Nabilah, who will share tips on jazzing up family meals and injecting some fun and creativity in to how we provide so much more in nutrition for our young ones.”


The Malaysian Dietary Guidelines for Children and Adolescents recommend children take two to three servings of milk and milk products to complement a child’s daily diet[i], so mothers can also supplement their children’s nutritional requirement with growing-up milk. Dugro® 5 NUTRI, is formulated with 100% more* DHA, prebiotics lcFOS to support good digestive health as well as protein, calcium, and vitamin A to support a child’s overall growth and development.

*compared to previous formulation


Anis Nabilah helps moms and their little ones with creating food art in the Bekas Nutrisi Dugro.

Using her experience hosting the Asian Food Channel’s (AFC) Icip-Icip, RTM1’s Enak Tradisi and RTM2’s Sesedap Rasa, Chef Anis said, “I believe it’s important to eat well from a young age so that children can enjoy well-rounded development. Thanks to Dugro®, I’m really excited to be able to share some of my kitchen know-hows with moms in getting their children interested in wholesome, nutritious food. In addition to providing variety, I also believe presentation is an important part of how kids eat.  We eat with our eyes first. So, for parents who are struggling to get their kids to eat the right foods, using different types of food with various colours and textures or even arranging it into simple food art has a lot of appeal for children; this can make it easier for moms at mealtimes.”


“Getting children more involved in the kitchen can also help. For example, allow your child to choose what food art they want to make for the day, such as a funny face, house, a tree, a butterfly, or show them how the Bekas Nutrisi Dugro® can be used to present these food art ideas in creative ways!”


Be a part of the ‘Dugro® So Much More Nutrition’ Campaign!

As part of the exciting consumer engagement campaign, Dugro® invites Malaysian moms and children to look at food and nutrition in a whole new way, starting with:

1. The ‘World of So Much More Nutrition with Dugro®’ nationwide roadshow will take place in more than 50 locations all over Malaysia, featuring interactive games and activities as well as a special showcase of creative and nutritious food art ideas and tips from Chef Anis!

2. The roadshow also highlights an exclusive promotion – get an exclusive Bekas Nutrisi Dugro® collectible with every purchase of two 900g packs of Dugro® 5 NUTRI! These food containers make it convenient for mothers to provide children with meals while on the go. In addition the separate compartments in the containers can be used to present food in creative ways.

3. From August 31 to October 11, moms can also get involved through the ‘Peraduan Lebih Lagi Nutrisi’ by combining Anis Nabilah’s tips with their own creativity to personalize food art ideas and stand the chance to win great prizes! Just photograph the culinary masterpiece and post it on the Dugro® Facebook page,


“All these efforts are directed at only one thing – to inspire moms and give them the help they need, so they in turn can give their children so much more in nutrition for well rounded growth and development,” added Ms Christy Yong.

For more information on Dugro® and the ‘So Much More Nutrition’ Campaign, log on to or call the Dumex CareLine at 1-800-38-1038.


About Danone Dumex Malaysia

As a specialist in child nutrition, Danone Dumex Malaysia manufactures and markets a range of science-based and proven child nutrition products. Danone Dumex Malaysia is a member of the Danone group. With its mission to bring health through food to as many people as possible, Danone is a world leading food company built on four business lines: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition. Through its dual economic and social project, and its mission, the company aims to create shared value for all its stakeholders: its 100,000 employees, consumers, customers, suppliers and shareholders. 

Present in over 130 markets, the company generated sales of €21.1 billion in 2014, with more than half in emerging countries. The company's brand portfolio features international brands (Activia, Actimel, Danette, Danonino, Danio, Evian, Volvic, Nutrilon/Aptamil, Nutricia) and local brands (Prostokvashino, Aqua, Bonafont, Mizone, Blédina, Cow & Gate, Dumex). 

Listed on Euronext Paris and on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo and the Ethibel Sustainability Index. Danone is also ranked no. 1 in the 2013 ATNI index. 


For further information on Danone Dumex, visit

[i] Malaysian Dietary Guidelines for Children and Adolescents, NCCFN (2013)