by on 24/10/2024 2609
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CIC Alam Damai, Cheras is part of the CIC Enrichment Centre brand – also known as CIC Where Leaders Are Born – which has built a strong reputation as one of Malaysia’s leading early childhood education brands over the last two decades.
Founded in 1997 by Mdm. Qutren Nada Ahmad, CIC epitomises the concepts of Childhood Is Crucial and the Cheerful Innovative Classroom, to nurture children into resilient leaders with a positive mindset, ready to tackle future challenges. Today, the brand has over 70 locations nationwide, offering a range of enrichment programmes focused on building confident, high-achieving young leaders.
CIC’s curriculum is tailored to support a child’s holistic development, covering key stages from playschool to preschool, i.e. ages 3 to 6, as well as an after-school programme for children aged 7 to 12.
Its 18 core programmes, which include modules such as CIC Young Leaders English Lesson, CIC Thematic Learning, CIC New Maths, and many more, are centred around several areas of learning:
Literacy – Developing language skills through engaging activities such as storytelling sessions, phonics games, and interactive use of teaching aids.
Logic and Math – Implementing daily thinking routines that encourage children to communicate and reflect on their mathematical understanding.
Communication & Language – Enhancing self-expression through regular presentation activities and classroom discussions.
Understanding the World – Unique themes expose children to different cultures, nature, and science through fun experiments and activities
Physical Development – Encouraging motor skills and physical health through guided play and exercise.
Expressive Arts and Design – Promoting creativity and artistic expression with varied arts and crafts activities.
Holistic Growth and Development – Nurturing emotional and social skills through collaborative activities and group learning.
To cater to the varying needs of families, CIC packages its programmes into three main categories: Mutiara (Pearl), Delima (Ruby), and Zamrud (Emerald), each with different enrichment options and schedules.
The Pearl programme, for example, provides a foundational 3.5-hour session - from mastering languages through CIC Pemimpin Muda Pintar Bahasa, to developing critical thinking in Young Leaders Maths - while the Ruby extends to 6 hours, which includes Al-Quran reading, practical solah, and storytelling. These packages allow children to enjoy a productive day enriched with activities, whilst still allocating time enough for them to rest.
The Zamrud Programme is CIC’s standout full day offering and is ideal for families where both parents may have full-time jobs. Unlike traditional daycare, children in the Zamrud programme engage in structured learning activities throughout the day. This package includes the Wonderful Holiday programme, where CIC Young Leaders participate in Drama Class, Drawing Squad, Art Class as well as Reading for Self- Improvement – helping them to develop their reading, writing, comprehension and communications skills effectively.
CIC Alam Damai, Cheras is beautifully designed to be both safe and stimulating. The soothing colour palette of mostly white and green sets children at ease, spruced up with pops of bright primary colours. The light wooden furniture is also appropriately child-sized.
There are thematic learning corners as well: one of the most popular learning tools here is the wall caterpillar, which features educational puzzles that the children can play with while sharpening their logical and critical thinking skills.
Safety is a top priority at CIC. All centres are equipped with CCTV surveillance monitored by the headquarters, while staff members are trained in first aid and emergency protocols. Stringent health and hygiene practices are maintained throughout. Additionally, parents can feel reassured knowing that only authorised individuals are permitted to pick up their children.
Nutrition is another important aspect of CIC’s holistic development approach. Students enjoy balanced and nutritious meals, considering food allergies and dietary restrictions – so that they can stay healthy and focused throughout the day.
One of CIC’s unique strengths lies in its harmonious blend of Islamic teachings and modern education, which is done through character-building activities. Students are taught core values such as love, respect, and empathy, making these principles a natural part of their everyday learning.
Rather than focusing on rituals or rote learning, CIC emphasises the core values of Islam in a relatable and practical manner. Teachers use interactive stories, role-playing, and discussions to help children understand and apply these values in their daily lives. At the same time, what they learn goes hand-in-hand with subjects such as literacy, arts, and science – building up young leaders with a strong ethical foundation on top of their modern knowledge and skills.
CIC’s wide variety of extracurricular activities are designed to nurture children’s talents and interests. Annual educational trips, art classes, drawing classes, and swimming classes are just a few examples of the activities available. Children not only get new learning opportunities, but also develop social skills and build lasting friendships.
CIC’s sense of community extends beyond the classroom. Through its annual CIC Prihatin Campaign, students and parents participate in charitable activities such as donating to retirement homes, supporting orphanages, and helping the less fortunate during Ramadan. This emphasis on giving back instils empathy and social responsibility in children from an early age.
The brand also organises large-scale events such as the CIC Olympiad, which fosters a spirit of healthy competition and teamwork, and the CIC Grand Concert, where children showcase their talents on stage, building their confidence and public speaking skills.
CIC’s dedicated team of teachers form the lifeblood of their brand, and they are chosen not just for their academic qualifications but also their passion and enthusiasm for teaching young children. With a low student-to-teacher ratio of 1:10 for younger classes and 1:16-20 for older groups, each child receives the attention and guidance they need to thrive.
CIC invests heavily in the continuous professional development of its teachers. Regular training sessions, quarterly meetings, and on-the-job training keeps teachers up to date with the latest teaching methodologies and child development research, which translates into a higher quality of education for students.
Recognising the crucial role of parents in a child’s development, CIC actively involves them in the learning journey. Parent-teacher meetings are held quarterly to provide insights into each child’s progress, while weekly activity updates are shared via WhatsApp and social media channels. Monthly newsletters keep parents informed of upcoming events and important announcements, so that there is a strong link between the home and the school.
CIC also regularly organises events where parents and children can bond through shared experiences. Sports days, family field trips, and collaborative art contests are just some of the activities that encourage parents to be active participants in their children’s education.
With decades of experience, CIC Enrichment Centre has built a legacy of trust and excellence in the early childhood education sector. Its unique approach of blending Islamic principles with modern educational practices has empowered countless children to grow into confident, capable, and compassionate individuals. Parents seeking a nurturing environment that prioritises both academic and moral development will find CIC to be an excellent choice for their child’s formative years.
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