Build Lasting Memories and Reignite Family Bonds This Ramadan and Raya with The LEGO® Group

• The LEGO Group invites families and friends to reconnect during Ramadan and Raya through building LEGO bricks and spending quality time with loved ones
• The “Main Bersama, Eratkan Silaturahim” campaign highlights that building LEGO sets can be a great Raya gift to build bridges between generations

The Holy month of Ramadan is more than just the start of a festive occasion, it is also the best time for families and friends to cherish moments of togetherness. Whether it is having a pre-dawn meal before fasting or breaking fast together, these shared traditions create opportunities for families to strengthen their bonds with loved ones.

Understanding the importance of genuine connections during this meaningful month, the LEGO Group introduces “Main Bersama, Eratkan Silaturahim”, a campaign that encourages families to rediscover the joy of play and build relationships across generations.

Build Relationships Beyond Screens Through the Power of Play

Yet, in today’s digital world, this balik kampung season meant to bring people together is often overshadowed by digital distractions – playing mobile games, scrolling social media, and responding to emails. These competing priorities often get in the way of true connection.

To spark meaningful interactions, the LEGO Group presents a heartwarming campaign video that tells the story of a grandfather who reconnects with his grandchildren through LEGO play. By inviting them to build a LEGO kampung scene together, he turns a simple activity into a bridge connecting generations, reminding us that true connections can be built and rebuilt not just by sharing spaces, but by sharing experiences.

Make LEGO Play a Part of Your Ramadan and Raya Traditions

From waiting to break fast to visiting relatives at open houses, LEGO play offers a fun and engaging way to bring families and friends closer together. Parents can turn LEGO building into a creative bonding session with grandparents, challenge little ones to build something special for family gatherings, or invite their besties to join in the fun! Just like the endless possibilities of LEGO bricks, adding a touch of creativity to Ramadan and Raya traditions can create lasting memories.

Rekindle Childhood Friendships with Your Kampung Bestie

For many, balik kampung is also about reuniting with their kampung bestie – the childhood friend they see only during Raya, but never forget. To celebrate these special friendships, LEGO Malaysia is launching a #LEGOMYKampungBestie social media contest from 14 March to 24 March, to reward fans with exciting LEGO sets worth over RM2,400!

To participate, LEGO fans simply need to comment on LEGO Malaysia’s #LEGOMYKampungBestie social media post and share:

• Who is your child’s Kampung Bestie?
• Why are they besties?
• What are they looking forward to doing together this Raya?

The top three most touching entries will each win an exclusive LEGO set – perfect for building new memories together with their kampung bestie this Raya!

Limited-Time Raya Promotions

From 1 March onwards, shoppers can redeem limited-edition LEGO Raya packets with a minimum spend of RM88 on any purchase of LEGO sets (while stocks last). On top of that, from 14 March to 6 April, an exclusive 20% discount will be applied to selected LEGO sets appended in the Annex.

Shop exclusive LEGO Raya deals at LEGO Certified Stores and online via LEGO Malaysia, Box of Bricks, LEGO Lazada Malaysia, LEGO Shopee Malaysia and Brick Magic. Follow LEGO Malaysia Facebook and our partners on social media at Box of Bricks Facebook, Box of Bricks Instagram, Brick Magic Facebook and Brick Magic Instagram for the latest promotions.